Innovative Hair Straightening Treatment
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100% Formaldehyde & Harsh Chemical Free
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Safe Alternative to Keratin Treatments
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Rejuvenates & Restores Hair
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Safe Alternative to Keratin, Brazilian & Japanese Straightening Treatments

 Magic Sleek is a formaldehyde free alternative hair straightening treatment. Our line of Magic Sleek treatments nourish, rejuvenate and transform all hair types and textures. A fully customizable system, Magic Sleek can enhance your unique style, all while avoiding exposure to formaldehyde, formaldehyde releasing ingredients, and harsh, toxic chemicals. Find a salon offering Magic Sleek near you by using our Salon Locator! 

Redefines Curls

Fully customizable, allowing you to enhance and redefine curls, adding shine and life to hair. 

Straightens Hair

Our unique formula transforms and strengthens even the most difficult and damaged hair.

Eliminates Frizz

Magic Sleek rejuvenates lackluster hair by locking in moisture and restoring shine.

Magic Sleek 3 Step Straightening Kit Traditional

Bring The Magic To Your Salon

Magic Sleek & More

Learn more about the professional Magic Sleek straightening treatments, and explore our full line of high quality styling tools and nutrient-rich aftercare products! 

Maintaining The Magic At Home


“Master The Magic”

Bring the Magic to your clients by getting Magic Sleek Certified! Our live, hands-on classes are hosted by a certified educator who will go into depth about everything Magic Sleek! Working individually with each attendee, an educator will teach attendees how to customize and perfect the Magic Sleek treatments, how to specifically cater to different hair textures and colors, and everything in-between!

New York Best Of Beauty Award