innovative hair straightening system that has wash & wear results. It is a formaldehyde-free product that restores the health of your hair, eliminates frizz and redefines curls. Maintenance products ensure the longevity of the magic sleek treatment for up to 6 months.

Magic Sleek is a formaldehyde free straightening treatment. Our line of Magic Sleek treatments nourish, rejuvenate and transform all hair types and textures. A fully customizable system, Magic Sleek can enhance your unique style, all while avoiding exposure to formaldehyde, formaldehyde releasing ingredients, and harsh, toxic chemicals.

Express Kit (0.5 - 1 Liter)

After years of offering popular smoothing and straightening treatments in her salon, the owner learned of the harmful effects of Formaldehyde exposure from these treatments. With the health of her staff and clientele in mind, she then set out to create a healthier alternative for both stylists and clients alike. Working closely with chemists, she developed a new and innovative way to straighten hair, tame frizz and redefine curls, all while avoiding caustic chemicals, such as Formaldehyde.

use our salon locator to find the best place
with a certified hair stylist near you

Bring The Magic To Your Salon

Magic Sleek & More

Learn more about the professional Magic Sleek straightening treatments, and explore our full line of high quality styling tools and nutrient-rich aftercare products! 

Maintaining The Magic At Home

Bring the Magic to your clients by getting Magic Sleek Certified! Our live, hands-on classes are hosted by a certified educator who will go into depth about everything Magic Sleek! Working individually with each attendee, an educator will teach attendees how to customize and perfect the Magic Sleek treatments, how to specifically cater to different hair textures and colors, and everything in-between!

Before/After Results

Redefines Curls

Fully customizable, allowing you to enhance and redefine curls, adding shine and life to hair. 

Straightens Hair

Our unique formula transforms and strengthens even the most difficult and damaged hair.

Eliminates Frizz

Magic Sleek rejuvenates lackluster hair by locking in moisture and restoring shine.