Innovative Hair Straightening Treatment
100% Formaldehyde & Harsh Chemical Free
Safe Alternative to Keratin Treatments
Rejuvenates & Restores Hair


Before & After Transformations

Straightens Hair

Unique formula transforms and strengthens even the most difficult and damaged hair

Eliminates Frizz

Rejuvenates lackluster hair by locking in moisture and restoring shine

Redefines Curls

Enhances curls, adding shine and bringing hair to life

Safe Alternative to Keratin, Brazilian & Japanese Treatments

Magic Sleek, available at the finest salons, is 100% formaldehyde free and the most effective alternative to other straightening treatments.

Bring the Magic to Your Salon


Discover the full line of professional products & aftercare maintenance products

Maintain the Magic at Home


Learn the Magic

Become certified and bring Magic Sleek to your salon

New Magic Sleek portal will be permanently used starting May 1st, 2021
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