After years of offering popular smoothing and straightening treatments in her salon, the owner learned of the harmful effects of Formaldehyde exposure from these treatments. With the health of her staff and clientele in mind, she then set out to create a healthier alternative for both stylists and clients alike. Working closely with chemists, she developed a new and innovative way to straighten hair, tame frizz and redefine curls, all while avoiding caustic chemicals, such as Formaldehyde.