At the beginning of 2024, Magic Sleek achieved full compliance with FDA, OSHA, and European regulations, ensuring the highest standards of safety and quality.Magic sleek is a Formaldehyde free hair straightening

About The Brand

Magic Sleek, an alternative hair straightening treatment, was created in 2011 by a stylist and salon owner in New Jersey. After years of offering popular smoothing and straightening treatments in her salon, she learned of the harmful effects of Formaldehyde exposure from these treatments. With the health of her staff and clientele in mind, she then set out to create a healthier alternative for both stylists and clients alike. Working closely with chemists, she developed a new and innovative way to straighten hair, tame frizz and redefine curls, all while avoiding caustic chemicals, such as Formaldehyde. 

How Does Our Treatment Work?

Want bolder curls or straighter hair? Our professional-grade hair treatment deeply nourishes and rejuvenates your strands from the inside out, redefining your look with precision and care. Magic Sleek is a fully customizable smoothing and straightening system designed to cater to every hair type and texture. Whether you’re looking to make your hair completely sleek and straight or simply eliminate frizz while enhancing your natural waves and curls, Magic Sleek adapts to your desired result. 

The outcome? Hair that’s smooth, glossy, and frizz-free for up to six months. Our unique formula penetrates the hair cuticle and fortifies it with essential nutrients, promoting long-term health and vibrancy. In addition to delivering immediate cosmetic benefits, Magic Sleek also promotes healthy growth by nourishing the scalp and sealing moisture into the cuticle layer. Best of all, it does this without using formaldehyde, formaldehyde-releasing ingredients, or harsh, toxic chemicals.

 This ensures a safer and more comfortable experience for both salon professionals and clients alike. With Magic Sleek, you’re not just styling your hair — you’re treating it with care and protection that lasts.

Why Choose Magic Sleek – Formaldehyde free hair straightening ? 

Magic Sleek isn’t just another hair product—it’s a movement toward safer, smarter beauty. As a woman-owned, family-run brand, we’ve made it our mission to provide salon professionals and their clients with an alternative to the outdated, chemical-heavy straightening treatments of the past. Our founders have years of firsthand salon experience, giving us a deep understanding of what stylists and clients truly need: results without compromise. 

At the heart of our brand is a dedication to health, safety, and integrity. We pride ourselves on a friendly, knowledgeable, and passionate team that supports our community with genuine care. When you choose Magic Sleek, you’re also choosing exceptional customer service. Whether you’re a stylist just getting started or a salon veteran looking for cleaner alternatives, we’re here to help with personalized guidance, hands-on education, and fast, responsive support.

 Moreover, our unwavering commitment to safety is reflected in our full compliance with OSHA, FDA, and EU regulations. This level of diligence ensures that Magic Sleek products meet the highest international standards. We go the extra mile to make sure our treatments are not only effective but also safe for consistent, long-term use in professional environments.We believe that beauty should never come at the expense of health or ethics. That’s why we constantly innovate and refine our formulas using the latest research in non-toxic cosmetic science. With Magic Sleek, you’re investing in both the future of haircare and the well-being of your clients.

To learn more about our different Magic Sleek products, visit our Retail Shop or Pro Shop. To find a salon offering Magic Sleek near you, check out our Salon Locator!-

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Watch Magic Sleek Treatment-How it works

formaldehyde free hair straightening