THE MAGIC SLEEK ® STORY​
Magic Sleek Owner

About The Brand

Magic Sleek was created in 2013 by a stylist and salon owner in New Jersey. After years of offering popular smoothing and straightening treatments in her salon, she learned of the harmful effects of Formaldehyde exposure from these treatments. With the health of her staff and clientele in mind, she then set out to create a healthier alternative for both stylists and clients alike. Working closely with chemists, she developed a new and innovative way to straighten hair, tame frizz and redefine curls, all while avoiding caustic chemicals, such as Formaldehyde. 

How Does Our Treatment Work?

Want bolder curls or straighter hair? Our hair treatment nourishes and rejuvenates your hair, redefining its look. Magic Sleek is customizable, ready for any style you may want. Our treatment can make hair completely straight, or it can remove frizz and enhance your natural curls. With smooth, shiny and sleek results lasting up to six months, Magic Sleek promotes healthy growth by nourishing the cuticles and scalp.

Any way you want your hair, Magic Sleek is here to help you enhance your unique style — and do it safely by avoiding formaldehyde and toxic chemicals.

Why Avoid Formaldehyde Treatments?

Magic Sleek is a 100% formaldehyde-free treatment, unlike many other popular keratin treatments. While keratin is a natural protein found in the human body, formaldehyde, a key part of other types of treatments, is not.

In fact, Formaldehyde is recognized by the American Cancer Society as a carcinogen. Other health risks of Formaldehyde include nose and throat irritation, allergic reactions, itchy skin, headaches, nausea, and hair breakage or damage. Many popular smoothing and straightening treatments are advertised as “Formaldehyde Free”, but in fact contain chemicals that release Formaldehyde into the hair when exposed to heat. Some of these ingredients include: Formalin, Formic aldehyde, Methanol, Methylene glycol, Methylene oxide, just to name a few. Magic Sleek does not contain any of these ingredients. List of Ingredients.

Why Choose Magic Sleek? 

Magic Sleek is a woman owned, family run brand. Our mission is to to provide a safer, healthier, and more effective hair straightening experience for salon professionals- and their clients alike. We pride ourselves on our friendly, knowledgeable, and passionate team. Delivering a quality, personal customer service experience is our top priority, and we’ll make sure to assist you with any issue, question or concern you may have. To learn more about our different Magic Sleek products, visit our Retail Shop or Pro Shop. To find a salon offering Magic Sleek near you, check out our Salon Locator!